Making
Everyone Count: A Sustainable Stakeholder Value Creation Model for International
Oil Corporations (IOCs) in the Niger Delta
Region
of Nigeria
Raimi
Lasisi (Ph.D)
Federal University of Otuoke, Bayelsa
State, Nigeria
Email: lazizi3001@gmail.com
Phone: 07039133303
Abstract
The implication of
ineffective social value creation models has both short and long term effects
on the business of International Oil Corporations (IOCs)
globally. Within the Niger Delta region of Nigeria, the manner
with which IOCs create value is becoming important in understanding social
investment behaviour. Yet very little research have been done in this regard.
This study examines organizational effectiveness and how to make everyone count
in sustainable value creation for stakeholders by IOCs focusing on Shell
Petroleum Development Company (SPDC) of Nigeria. Essentially, the aim of the
study is to provide a logical model to enable IOCs deliver sustainable value to
stakeholders while maintaining long-term business viability. Therefore, relying on the case study
approach and grounded theory methods which focuses on using axial and selective
codes from interviews to arrive at models, the study reveals that previous attempts at stakeholder
value creation by IOCs are narrow, reactive and unsustainable. This is attributed to insufficient interaction
between the companies and community members which also leads to weak
integration of community perspective into IOCs’ social investment strategy in
the region. This challenge of
insufficient interaction and integration creates the necessary condition for social
risks to business and society.
This leads to the suggestion of a new
interaction and integration model that act
as enablers of trust in IOCs by communities. As the organization genuinely
integrates community perspectives into its activities, this is likely to
translate into some level of transparency and accountability. However, this can
only be sustained with timely delivery of social investment obligations on the
part of the company.
Key
Words: Sustainable stakeholder
value creation, social risks, international oil corporations, SPDC, Niger Delta
region
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